Our Story

Over five decades ago, a family rooted deeply in Lapland’s traditions and values embarked on a remarkable journey. Harri and Mariela, a husband and wife team, were not just entrepreneurs; they were stewards of the land, determined to protect the Lapland nature for generations to come. They shared a profound love for the Arctic forests, where they found their livelihood and created their most cherished family memories.

Their journey was not just about business; it was a passionate commitment to the environment. From their earliest days, they understood the unique role that reindeer played in this pristine landscape, and the responsibility that came with it.

At the core of their venture was the idea of sustainability. The Lapland wilderness, with its unspoiled beauty and delicate ecosystems, deserved nothing less. It wasn’t just about providing premium reindeer meat; it was about ensuring that every decision made in their business contributed to the preservation of Lapland’s unique nature.

Every step of the production process, from receiving the reindeer to processing, packaging, and shipping, was marked by meticulous traceability practices. This commitment to transparency ensured that every product label told a story of how the meat was produced, and the information it held made the entire production and supply chain traceable.

Unwavering traceability 

Our commitment to traceability is unwavering. We’ve implemented rigorous tracking processes that enable swift identification and monitoring of every phase, from product receipt through processing, packaging, and shipping to the precise customer destination. Our product labels are transparent, providing a clear insight into the meat’s production journey, ensuring that the recorded information can be easily deciphered, facilitating traceability across the entire production and supply chain.

Quality, Expertise and commitment

Our Mission

At Pokka Reindeer Meat, our mission is to provide the health-conscious consumer with one of the finest red meat choices while upholding the values of sustainable, family-centric business practices. As a family rooted in Lapland, we are committed to preserving the pristine Lapland nature for future generations. We passionately consider the impact of every decision we make in our reindeer meat business on our environment and our beloved Arctic forests. Our focus is to use natural resources and production practices that protect the environment and contribute to the preservation of the enchanting nature of Lapland

Our Vision

Our vision at Pokka Reindeer Meat is to be a beacon of excellence in the red meat industry, known for our unwavering commitment to environmental sustainability and the well-being of health-conscious consumers. We aspire to continue being a thriving family business, led by the dedication of Harri and Mariela Pokka, who are deeply connected to Lapland and its precious nature. We envision a future where our reindeer meat stands as a symbol of responsible, ethical, and nature-conscious production, where each product not only delights the palate but also exemplifies our love for and dedication to the Arctic forests. We strive to be a company that not only meets the needs of our customers but also contributes positively to the preservation of the Lapland nature that has been our source of livelihood and cherished family memories for generations to come

Our Values

At Pokka Reindeer Meat, we are dedicated to sustainability, maintaining the highest quality, and fostering strong family values. With a deep sense of responsibility for our impact on nature, we passionately seek to reduce our environmental footprint while preserving Lapland’s cherished beauty. Our love for the Arctic forests fuels our commitment to making a positive difference in the world, upholding the highest ethical standards in every facet of our business, and actively engaging with the local community to contribute to its well-being and cultural richness. Through continuous innovation, we ensure that our processes and products remain at the forefront of our industry, all while placing our customers at the heart of our business, striving to understand and exceed their expectations with a healthy and sustainable food choice

Our Process

Our Pokka Reindeer Meat production process is a harmonious blend of tradition, innovation, and unwavering commitment to sustainability. From the vast Arctic tundra to the tables of discerning consumers worldwide, every step of our journey is marked by excellence and responsibility.

The robust traceability system we’ve implemented allows us to track every aspect of our production process. From the moment the reindeer are received to their processing, packaging, and shipping, we ensure that our products are transparent and that the information on our labels is easily understood, facilitating traceability and accountability.

Cutting Edge technology

We prioritize food safety through INNOVA software, which not only provides us with traceability and visibility across the global food supply chain but also empowers us to proactively isolate any quality issues, identify and quarantine suspect materials in real-time during production, and store this crucial traceability information for future reference. This commitment to food safety is reinforced by our adherence to the principles of risk management, and we ensure that hygiene programs are executed by personnel with the necessary training, knowledge, skills, and competence as specified by the competent authority.



+358 50 475 5051 / Sanna
+358 40  966 8510 / Kirsi

Nikkarinkuja 5
96910 Rovaniemi, Finland

Other Countries


+358 50 475 5061 / Tiia

Nikkarinkuja 5
96910 Rovaniemi, Finland